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New Premium Pork Brand Sets Quality Standard in the Meat Case

March 6, 2023

DALLAS – As the 2023 Annual Meat Conference kicks off in person for the first time in three years, Prairie Fresh® is introducing meat buyers to Prairie Fresh USA Prime®, a line of premium pork that is setting a new standard in the meat case and meeting consumer demand for restaurant-quality meal experiences at home.

“Prairie Fresh USA Prime is as close as we have come to pork perfection,” said Pat Watkins, vice president, retail sales, Seaboard Foods.” We are excited to introduce this one-of-a-kind premium line of pork to meat buyers and share how we manage every step in our process and are bringing something truly unique to meet consumer demand.”

Undergoing a three-step evaluation process that uses proprietary technology to measure and sort top-tier cuts for tenderness, marbling and color attributes, the premium pork products deliver rich, juicy, tender flavor in every bite.

According to the 2022 Power of Meat study, consumers increasingly seek production claims when making meat purchase decisions, with U.S. raised, all natural and premium quality among top claims identified. As part of the product development process, Prairie Fresh confirmed these findings through consumer research and also found 71% of consumers are willing to pay more for quality.

“Rolling out Prairie Fresh USA Prime to customers around the country, we are filling a void in the meat case that customers want,” Watkins said. “We’re also delivering value for our retailer partners by launching and supporting the brand to consumers.”

Achieving the quality standards for Prairie Fresh USA Prime starts with a connected food system where collaboration with farmer owners, processing plants and networked supply chain colleagues allow Prairie Fresh to control each step in the production process from farm to delivery.

“We have a unique perspective on how pork should be raised and produced that we call the Prairie Fresh Way. It’s allowed us to deliver consistent quality for decades and now we’re elevating what quality means with Prairie Fresh USA Prime,” said Ozlem Worpel, vice president, marketing and innovation, Seaboard Foods. “We are shining a light on our approach to help meat buyers understand what’s behind the Prairie Fresh brand and how it will help their businesses.”

A way of doing business founded on a connected food system, the Prairie Fresh Way is where collaboration with farmer owners, processing plants and networked supply chain colleagues allow the company to control the production process from farm to case. It also extends to how Prairie Fresh services their customers to ensure they bring the best products that generate optimal meat case sales and satisfy consumers.

For more information, visit: https://www.prairiefresh.com/USA-Prime/ 

About Prairie Fresh®

Prairie Fresh® is the brand of a uniquely connected food system relentlessly seeking a better way to produce wholesome pork by purposely connecting every step between its American-owned farms in the Midwest and Great Plains, and family tables around the world. Prairie Fresh pork is produced, sold and marketed by Seaboard Foods and processed in Oklahoma, Iowa and Missouri.


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David Eaheart, APR